Al-Manasa, Iraq’s leading platform for live streaming and video-on-demand services, has entered a strategic partnership with Rotana, a prominent media powerhouse in the Arab world known for its top-tier entertainment channels and media productions. This collaboration marks a pivotal step in elevating the digital viewing experience and delivering high-quality, diverse content to audiences across Iraq.

As part of the three-year agreement, Al-Manasa will offer access to 17 Rotana channels, including both free-to-air and encrypted packages, alongside a vast library of premium Arabic films, TV series, concerts, and curated on-demand content. The offering will span multiple subscription tiers—from free access to premium bundles—providing unmatched flexibility to Iraqi viewers. The partnership also lays the groundwork for future collaboration on local productions, including the potential launch of a dedicated Rotana Iraq channel.

Jad Joubran, Vice President of Content Distribution & Partnerships at Rotana, commented:

“Iraq today mirrors the early promise we once saw in Saudi Arabia—an incredibly dynamic, underserved digital audience with a strong appetite for Arabic entertainment. This market is emerging as one of the most promising AVOD and SVOD territories in the region. Partnering with Al-Manasa enables us to unlock this potential at scale, with a platform that understands both the technology and the pulse of the local audience.”

Dalia Al-Kaissi, Content Acquisition Manager at Al-Manasa, also shared:

“We are delighted to finalize this agreement with Rotana. It represents a major milestone in our mission to provide diverse, high-quality content to Iraqi viewers at accessible prices.”

Rotana further emphasized that Al-Manasa users will be able to access Rotana’s full range of channels via partnered internet service providers or by activating Al-Manasa’s dedicated subscription cards “Plus.” The agreement will further expand Al-Manasa’s content library with exclusive Arabic programming, reinforcing its position as Iraq’s go-to digital entertainment destination.

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About Rotana

Founded in 1982, Rotana is a pioneering media production company that has grown into one of the Arab world’s largest and most influential entertainment enterprises. With a broad portfolio of music, drama, and lifestyle channels, Rotana continues to set the benchmark for quality content in the region.

About Al-Manasa

The largest digital streaming platform in Iraq, offering a rich library of local and international content, along with more than 200 TV channels and radio stations, it is the preferred destination for Iraqi viewers, offering original productions and a variety of video-on-demand options. 

Baghdad, Iraq – July 20, 2025