Qatar News Agency , Doha, November 23, 2025 

(QNA) - The Film Committee at Media City has partnered with Parrot Analytics, the global leader in entertainment analytics, to bring data-driven intelligence to its investment and content strategy efforts. As part of this partnership, Parrot Analytics is establishing a regional commercial office in Doha to support local and regional clients - including the local Film Committee.

Under the terms of the deal, the Film Committee will embed Parrot Analytics' predictive analytics into every investment decision, transforming how content is selected, developed, and marketed. This makes Qatar the first country in the MENA region to adopt an end-to-end data-driven film financing strategy, setting a new standard for an ROI-driven national content investment.

The new Doha office will serve as Parrot Analytics' regional office, providing on-the-ground support for existing media clients and partnering with domestic and regional stakeholders - including streamers, broadcasters, investors, production companies, film commissions and other content creators - to apply global best-practice analytics to local and international projects.

Creators and producers funded by the Film Committee will gain access to world-leading audience analytics and concept testing, enabling smarter decisions around script and concept valuation, genre, casting, and distribution - raising success rates and global visibility.

The initiative positions Qatar as the region's first "end-to-end Parrot Analytics powered" film investor, aligning its investment strategy with the entertainment industry's leading analytics capabilities and anchoring this expertise in Doha through Parrot Analytics' new regional office. It also reflects Qatar's broader ambition of becoming a hub for storytelling and cultural innovation, combining local identity with global competitiveness and data-driven, AI-enabled workflows.

Establishing ties with Qatar through the Film Committee partnership underscores the impact of a report from Parrot Analytics revealing that original Arabic stories have the potential to act as a catalyst for MENA's entertainment industry, driving further growth and global interest. Original Arabic stories hold the power to accelerate MENA's entertainment industry as global demand for culturally authentic content reaches new heights. The analysis illustrated how Arabic series and films are increasingly resonating with international audiences, positioning the region for a breakthrough moment similar to the global success seen with other emerging markets.

The report also emphasizes that as more viewers embrace original Arabic productions, a ripple effect is felt across the industry. This impact is not only measurable in travelability metrics but also in the increased investment and innovation driven by platforms eager to meet the rising demand for fresh stories from the region. Global demand for Arabic-language content has increased over 13-fold since 2020, solidifying it as a significant growth opportunity for content producers and streaming platforms alike.